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Marketing Your Email Site


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Marketing Your Business or Email Site

There are many advantages to marketing your business or email site like, first and foremost, increasing the number of users registered to your email site or driving more targeted users to get to know your company! Ok, we won't dwell on the obvious. Let's take a closer look at just a few of the benefits of driving more users to your email site:

  • Increased retention rates - users return more often to your site to check their email
  • Increased return rates - users continue using your site in the long run because their email address is a stable, long-term entity.
  • Increased brand recognition - your domain and permanent signature are seen every time a user sends an email
  • Increased advertising space - your email site can easily double, triple or even quadruple the number of banner impressions you receive
  • Increased user loyalty - you provide your users with value added service
  • Increased revenue
  • Increased user acquisition rates
  • Increased marketing capacity - with our customizable database you can now get to know your users better than ever. As a result, you can market to your users with pinpoint accuracy!


    Marketing Tips
  • Index your email site in search engines.

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  • Place a link to your email site in a highly visible location
  • Make the link itself stand out by using a different font color and/or size
  • Use graphic images to link to your email site
  • Introduce the email site as a pop-up window as soon as your site loads up
  • Introduce your email site to your users by including a special notice on your Website, a press release, a bulk email or any other means you find suitable
  • Actively advertise your email site - for example, place banners on your site and on other sites directing users to your email site
  • Write an effective permanent signature that will attract other users to your site and your email service
  • Offer incentives to users that sign up to your email service
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