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VIP RESELLER PROGRAM - Case Study
EnterGroup's Reseller Partnership with ZebraHost (http://www.zebrahost.net) provides an excellent study of how Service Providing Businesses offer EnterGroup email to increase their scope and revenues.
ZebraHost is a hosting company that offers Web-site hosting, dedicated servers and e-commerce packages. However, because ZebraHost knows the power of leveraging its clientele, it also offers relevant value added services such as domain registration and virtual office services.
To increase revenues, ZebraHost decided to further expand its offerings by joining EnterGroup's Reseller Program. By working with EnterGroup, ZebraHost eliminates the need for its own email servers and software. ZebraHost also eliminates the high costs associated with maintaining, upgrading and providing customer service for its own email system.
The result - ZebraHost now offers hosted email services to its own clientele in an efficient and seamless manner.
To market its new hosted email services, ZebraHost has created special sections on its main site and on other subsidiary sites they own, like MailSwift (http://www.mailswift.net) and DomainClick (http://www.domainclick.net).
When a ZebraHost client decides to use the email services, he directly signs-up through ZebraHost or one of its subsidiary sites.
Once ZebraHost receives the order, it is passed on to EnterGroup where all technical configurations are promptly completed. ZebraHost then presents its client with the email service. It is as simple as that!
Your brand name is important! When a client comes through ZebraHost's subsidiary, DomainClick, and purchases the email service, the client accesses his Web-mail through an interface that is branded to DomainClick as illustrated in the image below:
For example, businessX.com outsources its email from DomainClick. When a businessX.com user checks his Web mail, s/he goes to an URL address belonging to businessX such as: http://mail.businessX.com. This businessX user also has an address @businessX.com; however s/he knows that DomainClick is providing businessX with the service.
On the other hand, EnterGroup also enables DomainClick to offer email services that are branded to a clients look and feel. This is extremely important for Web-sites, like the ones below, that wish to maintain brand-name continuity on their email service.
As a Reseller of EnterGroup email, ZebraHost receives special discounted pricing on EnterGroup services. In turn, ZebraHost establishes its own pricing scale for its clients. ZebraHost also bills its own clients directly. At the end of each month EnterGroup invoices ZebraHost for all services consumed by ZebraHost clients.
EnterGroup offers various ways to handle customer service. With ZebraHost, if a user fills out the online customer service form, EnterGroup will handle the request. However, a ZebraHost client can also directly contact ZebraHost for assistance.
 
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